Responsibilities

• Provide leadership in planning, managing, and executing high-priority cross-promotion initiatives across Zynga’s centralized network.
• Strategically partner with internal stakeholders including game studios, analytics teams, marketing, and creative teams to align cross-promo strategies with business objectives.
• Collaborate with global teams, navigating multiple time zones effectively to ensure timely and accurate project execution.
• Lead and evolve the licensed asset approval pipeline, ensuring streamlined processes and efficient stakeholder communication.
• Drive the strategic scheduling and coordination of campaigns in alignment with game launches, live ops calendars, licensor requirements, and marketing initiatives.
• Manage relationships with internal/external creative teams and vendors, clearly communicating expectations, timelines, and deliverables.
• Work closely with analytics and central cross-promotion team members (Concept Artist, Ad Trafficker, Product Manager) to optimize creative refresh cadences and maximize player engagement and LTV through intelligent data-driven decisions.
• Actively contribute to strategic discussions and decision-making, bringing insights from industry best practices and competitive analysis.

Required Skills

• 5+ years of experience in a Producer or Project Manager role, with significant experience in mobile gaming and cross-promotion networks.
• Demonstrated success managing complex, cross-functional projects with proven ability to prioritize and deliver high-impact initiatives in a timely manner.
• Excellent organizational and project management skills, with meticulous attention to detail.
• Strong analytical mindset, capable of using data to inform strategic decisions.
• Exceptional communication and interpersonal skills, able to clearly articulate project statuses, changes, and strategies to diverse teams and stakeholders.
• Proactive problem-solving abilities, able to quickly identify and mitigate project risks.
• Proven negotiation skills with experience managing multiple stakeholders and balancing competing priorities.
• Positive and professional attitude that fosters collaboration.
• Expertise with project management and collaboration tools such as Jira, Confluence, Google Suite, and Microsoft Office.

Preferred Skills

• Previous experience managing or optimizing internal advertising networks or cross-promotional strategies in gaming.
• Familiarity with creative asset production, including basic proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects).
• Understanding of mobile user acquisition and retention best practices.