Give them their flowers! We listened in on a great presentation on Big Blue Bubble’s late bloomer, but HIT game, My Singing Monsters! Claudette Critchley, the founder and CEO, taught us that the game has been out for over 10 years, but just last year they saw an incredible spike in daily users, specifically in Russia which saw 23 million new users. By September 2022, they were up to 2 million daily users, which they credit greatly to influencer content and social media syndication. Claudette shared 5 main lessons that she learned in growing My Singing Monsters:

• “We cannot succeed alone,’ where she gave more praise to all of the staff and moving parts that go into their studio.
• Be ready to act
• Social media is a serious business
• Embrace fan creativity
• And lastly, be willing to change.